Anytime you interact online, you may run into people who are interested in you, but who just don't ring your bell for whatever reason.
The polite thing is to let the person know as soon as possible that you're not interested. Don't try too hard to be "nice," or leave the door open to future communication if you don't wish it. On the other side, don't be needlessly rude, or you might provoke a potential stalker. A simple "Thanks for your interest, but I don't think we're suited to one another" is all you need to say.
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